About

Hi there, I'm so glad you're here!

I'm Claire, the founder of The Card Collection, a female owned and operated small business based in Toronto. I'm dedicated to helping you connect with the people you care about the most, in the most thoughtful way possible - with a greeting card.

Like many of us, growing up I received cards from my family and friends for all occasions. I still have a large collection of cards from my childhood, including cards from loved ones who aren't here anymore. It means the world to me to be able to read these personal messages whenever I want to.

My love for cards continued at my very first job at Hallmark Cards, which was possibly my favourite job ever - I still miss it! My five years working there sparked my love of finding the perfect card for every moment.

In my twenties, I spent a few years living overseas, far away from family and friends. Staying connected wasn't always about sending quick texts or emails - when I couldn't give them a hug, writing a card and sending something real they could hold onto felt like the next best thing.

One of my favourite things to do now is browse the local shops in my west-end neighbourhood here in Toronto. I could spend hours looking at all the housewares, novelty gifts and cards. It's always been a challenge not to buy all the cards for my stash!

The Card Collection is my carefully curated selection of cards. They're thoughtfully made, lovingly designed, and all made by female women-owned businesses.

In our digital world, it's easy to forget the joy of holding something real. There's something magical about holding a card in your hands, like flipping through the pages of a good book. It's personal. It lasts. It matters.

Thanks for stopping by and shopping small. I hope the collection makes you smile as much as your card recipients will!

With love,

Claire